Measuring participants' reactions

We humans can react to non-human agents in copious ways, and this is mirrored in research on robots, chatbots and virtual agents: a wide range of reactions are indeed measured. Examples are participants’ happiness, trust, perceived usefulness, and privacy concerns as a result of having been exposed to a non-human agent. Many such reactions are measured also in the studies in Interactions with Artificial Humans. A main idea in this project, however, is that non-human agents need to survive in the marketplace if they are to reach wider adoption. At the end of the day, then, someone has to pay for using non-human agents. Therefore, attempts are made in Interactions with Artificial Humans to make sure that the studies also include variables with an ability to predict customer behavior when it comes to buying and using products. Examples of such variables are the overall attitude towards a non-human agent, customer satisfaction, and perceived service quality.